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1

Consumer Search of Multiple Information Sources and its Impact on Consumer Price Satisfaction

Jang, Sungha, Prasad, Ashutosh, Ratchford, Brian T.

Journal:

Journal of Interactive Marketing

Year:

2017

Language:

english

File:

PDF, 890 KB

english, 2017

2

How consumers use product reviews in the purchase decision process

Sungha Jang, Ashutosh Prasad, Brian T. Ratchford

Journal:

Marketing Letters

Year:

2012

Language:

english

File:

PDF, 240 KB

english, 2012

3

Product form bundling: Implications for marketing digital products

Nevena T. Koukova, P.K. Kannan, Brian T. Ratchford

Journal:

Journal of Retailing

Year:

2008

Language:

english

File:

PDF, 844 KB

english, 2008

4

The Impact of the Internet on Information Search for Automobiles

Brian T. Ratchford, Myung-Soo Lee and Debabrata Talukdar

Journal:

Journal of Marketing Research

Year:

2003

Language:

english

File:

PDF, 3.04 MB

english, 2003

5

A Study of Prices and Market Shares in the Computer Mainframe Industry

Brian T. Ratchford and Gary T. Ford

Journal:

The Journal of Business

Year:

1976

Language:

english

File:

PDF, 556 KB

english, 1976

6

Commentary on “Marketing Applications of the Economics of Product Variety”

Ratchford, Brian T.

Journal:

Marketing Science

Year:

1990

Language:

english

File:

PDF, 363 KB

english, 1990

7

An Empirical Investigation of Returns to Search

Ratchford, Brian T., Srinivasan, Narasimhan

Journal:

Marketing Science

Year:

1993

Language:

english

File:

PDF, 1.12 MB

english, 1993

8

Price dispersion on the internet: A review and directions for future research

Xing Pan, Brian T. Ratchford, Venkatesh Shankar

Journal:

Journal of Interactive Marketing

Year:

2004

Language:

english

File:

PDF, 181 KB

english, 2004

9

Strategic Online and Offline Retail Pricing: A Review and Research Agenda

Dhruv Grewal, Ramkumar Janakiraman, Kirthi Kalyanam, P.K. Kannan, Brian Ratchford, Reo Song, Stephen Tolerico

Journal:

Journal of Interactive Marketing

Year:

2010

Language:

english

File:

PDF, 529 KB

english, 2010

10

Some Directions for Research in Interactive Marketing

Ratchford, Brian T.

Journal:

Journal of Interactive Marketing

Year:

2015

Language:

english

File:

PDF, 130 KB

english, 2015

11

The Value of Information for Selected Appliances

Brian T. Ratchford

Journal:

Journal of Marketing Research

Year:

1980

Language:

english

File:

PDF, 826 KB

english, 1980

12

Cost-Benefit Models for Explaining Consumer Choice and Information Seeking Behavior

Brian T. Ratchford

Journal:

Management Science

Year:

1982

Language:

english

File:

PDF, 435 KB

english, 1982

13

New Product Development Under Channel Acceptance

Luo, Lan, Kannan, P. K., Ratchford, Brian T.

Journal:

Marketing Science

Year:

2007

Language:

english

File:

PDF, 255 KB

english, 2007

14

How the Explosion of Customer Data Has Redefined Interactive Marketing

Moe, Wendy W., Ratchford, Brian T.

Journal:

Journal of Interactive Marketing

Year:

2018

Language:

english

File:

PDF, 150 KB

english, 2018

15

Incorporating choice dynamics in models of consumer behavior

Leigh McAlister, Rajendra Srivastava, Joel Horowitz, Morgan Jones, Wagner Kamakura, Jack Kulchitsky, Brian Ratchford, Gary Russel, Fareena Sultan, Tetsuo Yai, Doyle Weiss, Russ Winer

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 831 KB

english, 1991

16

Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research

Robert J. Meyer, Joachim Vosgerau, Vishal Singh, Joel E. Urbany, Gal Zauberman, Michael I. Norton, Tony H. Cui, Brian T. Ratchford, Alessandro Acquisti, David R. Bell, Barbara E. Kahn

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 198 KB

english, 2010

17

Subjective product knowledge as a moderator of the relationship between attitudes and purchase intentions for a durable product

Ida E. Berger, Brian T. Ratchford, George H. Haines Jr.

Journal:

Journal of Economic Psychology

Year:

1994

Language:

english

File:

PDF, 1008 KB

english, 1994

18

Online Pricing: Review and Directions for Research

Brian T. Ratchford

Journal:

Journal of Interactive Marketing

Year:

2009

Language:

english

File:

PDF, 216 KB

english, 2009

19

The Impact of Online and Offline Information Sources on Automobile Choice Behavior

Gauri Kulkarni, Brian T. Ratchford, P.K. Kannan

Journal:

Journal of Interactive Marketing

Year:

2012

Language:

english

File:

PDF, 246 KB

english, 2012

20

Retailer Pricing and Competitive Effects

Praveen Kopalle, Dipayan Biswas, Pradeep K. Chintagunta, Jia Fan, Koen Pauwels, Brian T. Ratchford, James A. Sills

Journal:

Journal of Retailing

Year:

2009

Language:

english

File:

PDF, 476 KB

english, 2009

21

A model of search behavior with an application to grocery shopping

Sanjay Putrevu, Brian T. Ratchford

Journal:

Journal of Retailing

Year:

1997

Language:

english

File:

PDF, 1.64 MB

english, 1997

22

Factors affecting consumers' use of information sources

Alan R. Andreasen, Brian T. Ratchford

Journal:

Journal of Business Research

Year:

1976

Language:

english

File:

PDF, 1.39 MB

english, 1976

23

Can price dispersion in online markets be explained by differences in e-tailer service quality?

Xing Pan, Brian T. Ratchford, Venkatesh Shankar

Journal:

Journal of the Academy of Marketing Science

Year:

2002

Language:

english

File:

PDF, 1.12 MB

english, 2002

24

Why We Do What We Do: A Model of Activity Consumption

Luo, Lan, Ratchford, Brian T, Yang, Botao

Journal:

Journal of Marketing Research

Year:

2013

Language:

english

File:

PDF, 256 KB

english, 2013

25

The Economics of Consumer Knowledge

Ratchford, Brian T.

Journal:

Journal of Consumer Research

Year:

2001

Language:

english

File:

PDF, 167 KB

english, 2001

26

The New Economic Theory of Consumer Behavior: An Interpretive Essay

Brian T. Ratchford

Journal:

Journal of Consumer Research

Year:

1975

Language:

english

File:

PDF, 536 KB

english, 1975

27

Commentaries and Rejoinder to “Does Quality Win? Network Effects Versus Quality in High-Tech Markets”

Ratchford, Brian T, Shugan, Steven M, Reibstein, David J, Rossi, Peter E, Brown, Jennifer, Morgan, John, Tellis, Gerard J, Yin, Eden, Niraj, Rakesh

Journal:

Journal of Marketing Research

Year:

2009

Language:

english

File:

PDF, 157 KB

english, 2009

28

Invited Editorial—A Descriptive Analysis of Publications in Marketing Science Over Its History

Murthi, B. P. S., Rao, Ram C., Ratchford, Brian T.

Journal:

Marketing Science

Year:

2015

Language:

english

File:

PDF, 223 KB

english, 2015

29

The Impact of the Internet on Information Search for Automobiles

Ratchford, Brian T., Lee, Myung-Soo, Talukdar, Debabrata

Journal:

Journal of Marketing Research

Year:

2003

Language:

english

File:

PDF, 128 KB

english, 2003

30

Incorporating Subjective Characteristics in Product Design and Evaluations

Lan Luo, P. K. Kannan and Brian T. Ratchford

Journal:

Journal of Marketing Research

Year:

2008

Language:

english

File:

PDF, 1.97 MB

english, 2008

31

Commentaries and Rejoinder to "Does Quality Win? Network Effects versus Quality in High-Tech Markets"

Brian T. Ratchford, Steven M. Shugan, David J. Reibstein, Peter E. Rossi, Jennifer Brown, John Morgan, Gerard J. Tellis, Eden Yin and Rakesh Niraj

Journal:

Journal of Marketing Research

Year:

2009

Language:

english

File:

PDF, 2.33 MB

english, 2009

32

Incorporating Subjective Characteristics in Product Design and Evaluations

Luo, Lan, Kannan, P.K, Ratchford, Brian T

Journal:

Journal of Marketing Research

Year:

2008

Language:

english

File:

PDF, 240 KB

english, 2008

33

Publishing in the Journal of Interactive Marketing

Ratchford, Brian T.

Journal:

Journal of Interactive Marketing

Year:

2016

Language:

english

File:

PDF, 134 KB

english, 2016

34

CHAN4CAST: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods

Suresh Divakar, Brian T. Ratchford and Venkatesh Shankar

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 3.75 MB

english, 2005

35

25th Anniversary Issue || Guest Editorial from a Previous Editor-in-Chief: Comments for 25th Anniversary Issue of "Marketing Science"

Brian T. Ratchford

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 256 KB

english, 2006

36

Consumer Decision Making and Choice Behavior || Incorporating Choice Dynamics in Models of Consumer Behavior

Leigh McAlister, Rajendra Srivastava, Joel Horowitz, Morgan Jones, Wagner Kamakura, Jack Kulchitsky, Brian Ratchford, Gary Russel, Fareena Sultan, Tetsuo Yai, Doyle Weiss and Russ Winer

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 1.01 MB

english, 1991

37

An empirical analysis of demand variations and markdown policies for fashion retailers

Namin, Aidin, Ratchford, Brian T., Soysal, Gonca P.

Journal:

Journal of Retailing and Consumer Services

Year:

2017

Language:

english

File:

PDF, 591 KB

english, 2017

38

Who searches where? A new car buyer study

Dehdashti, Yashar, Ratchford, Brian T., Namin, Aidin

Journal:

Journal of Marketing Analytics

Year:

2018

Language:

english

File:

PDF, 427 KB

english, 2018

39

Analysis of free gift card program effectiveness

Moutaz Khouja, Jingming Pan, Brian T. Ratchford, Jing Zhou

Journal:

Journal of Retailing

Year:

2011

Language:

english

File:

PDF, 869 KB

english, 2011

40

Has the productivity of retail food stores really declined?

Brian T. Ratchford

Journal:

Journal of Retailing

Year:

2003

Language:

english

File:

PDF, 153 KB

english, 2003

41

Introduction to the special section: Economic perspectives on retailing

Brian T. Ratchford

Journal:

Journal of Retailing

Year:

1998

Language:

english

File:

PDF, 212 KB

english, 1998

42

A model of retail format competition for non-durable goods

Amit Bhatnagar, Brian T Ratchford

Journal:

International Journal of Research in Marketing

Year:

2004

Language:

english

File:

PDF, 359 KB

english, 2004

43

Internationalization and Performance of Retail Firms: A Bayesian Dynamic Model

Assaf, A. George, Josiassen, Alexander, Ratchford, Brian T., Barros, Carlos Pestana

Journal:

Journal of Retailing

Year:

2012

Language:

english

File:

PDF, 364 KB

english, 2012

44

The Impact of the Internet on Consumers’ Use of Information Sources for Automobiles

Ratchford, Brian T., Talukdar, Debabrata, Lee, Myung‐Soo

Journal:

Journal of Consumer Research

Year:

2007

Language:

english

File:

PDF, 263 KB

english, 2007

45

Consumer Information Search Revisited: Theory and Empirical Analysis

Sridhar Moorthy, Brian T. Ratchford and Debabrata Talukdar

Journal:

Journal of Consumer Research

Year:

1997

Language:

english

File:

PDF, 437 KB

english, 1997

46

Offline and Online Search in Used Durables Markets

Singh, Sonika, Ratchford, Brian T., Prasad, Ashutosh

Journal:

Journal of Retailing

Year:

2014

Language:

english

File:

PDF, 1.22 MB

english, 2014

47

Pure Components versus Pure Bundling in a Marketing Channel

Girju, Marina, Prasad, Ashutosh, Ratchford, Brian T.

Journal:

Journal of Retailing

Year:

2013

Language:

english

File:

PDF, 912 KB

english, 2013

48

A Study of Prices and Market Shares in the Computer Mainframe Industry: Reply

Brian T. Ratchford and Gary T. Ford

Journal:

The Journal of Business

Year:

1979

Language:

english

File:

PDF, 1.09 MB

english, 1979

49

An Empirical Test of a Model of External Search for Automobiles

Narasimhan Srinivasan and Brian T. Ratchford

Journal:

Journal of Consumer Research

Year:

1991

Language:

english

File:

PDF, 353 KB

english, 1991

50

Living Well with Arthritis: A Study of Engagement in Social Occupations and Successful Aging

Stevens-Ratchford, Regena, Cebulak, Brian J.

Journal:

Physical & Occupational Therapy in Geriatrics

Year:

2005

Language:

english

File:

PDF, 732 KB

english, 2005